How do you measure success?
Callum Kennard
We define clear KPIs (key performance indicators) to track progress and achieve milestones throughout our partnership. Success is recorded in end-of-month reports.
How do you measure success?
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Callum Kennard
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Callum, a UK-based Content and Marketing Manager with over seven years of experience, specialises in marketing strategy and content, with deep expertise in Blockchain Technologies, Web3, and Crypto. As the founder of Guava Studio, now the go-to marketing agency for new Web3, crypto, and fintech projects, his work helped clients raise over $3.7M in investments within the first few months of 2024. Callum has also written market analyses and insights for top executives in major publications like Forbes, CoinDesk, and Cointelegraph.
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