Web3 & Crypto PR Agency
Guava’s PR department provides unparalleled access to journalists and editors at tier-one crypto media publications.
Our talented Crypto & Web3 PR team creates and distributes high-performing content to leading media outlets, including paid and organic press releases, feature pieces, and much more. Leveraging our expansive networks and connections within the crypto media, we help clients publish unique content and craft exciting narratives through crypto media and mainstream channels.
Our PR Services 👇
1. Content Creation
2. Press Release & Article Distribution
3. Ghost Writing Services
4. PR Strategy
5. Media Monitoring
6. Crisis Management
Why Choose Guava?
Unlike most other Web3 marketing agencies that focus on paid press releases and articles in tier 3 crypto media, Guava Studio, led by founder Callum Kennard and his team, specialises in creating premium content for organic distribution in tier 1 crypto media such as Coindesk, Cointelegraph, The Block, Blockworks, and The Defiant.
While we recognise and fully endorse the value of a paid media strategy, we also have the expertise and media relationships to go one step above and ensure successful organic distribution.
What Results Can You Expect?
Web3 PR services can be time-consuming, challenging, and expensive, with many projects struggling to find trustworthy partners. Guava’s PR department has the expertise and team to handle these complexities, making it easier to elevate your brand in the crypto space.
With our Crypto PR services, new projects can see up to a 70% increase in brand recognition, more inbound sales leads, and a boost in credibility. On average, social media engagement increases by 30% within the first six months, positioning your brand for long-term success.
What is Web3/Crypto PR?
Web3 PR, also known as Crypto PR, encompasses the specialised public relations strategy and tactics designed for companies, startups, and endeavours within the Web3 industry. This sphere covers blockchain technology, decentralised applications (dApps), cryptocurrency ventures, and various other decentralised initiatives.
Try reading – How to Get Published Organically in the Crypto Media
How is Web3 & Crypto PR Different From Digital PR?
Web3 media has evolved into a distinct, professional industry that is well-informed and separate from traditional media. This community, comprising specialised editors, writers, journalists, and major news outlets, is deeply versed in the nuances of emerging technologies like blockchain and AI, as well as the evolving regulations affecting them.
As of March 2024, market leaders such as Coindesk, Cointelegraph, Blockworks, and BeInCrypto attract a combined total of 21.7 million readers each month. Web3 PR moves away from traditional approaches, focusing instead on promoting the growing adoption of blockchain, token launch and Web3 technologies, highlighting their significance rather than dismissing them.