Disclaimer: This content applies to legitimate blue-chip projects.
Launching your first Web3 token can define your venture’s fate, no pressure! To add a positive spin, 90% of ICOs perform well. However annually, 10% of crypto failures link to failed Initial Coin Offering (ICO). Often, these failures stem from unprepared market entry, weak ICO marketing, and reliance on fleeting efforts. To avoid the latter we’ll cover some of the do’s and don’ts for a successful ICO launch.
Don’t Neglect Your Pre-Launch Phase
Founders first focus on developing the project, refining its mechanics, and building their team. For Co-Founders, It’s imperative to acknowledge that just because the project operates, it doesn’t mean that it’s launch-ready.
This is because projects require awareness, hype and traction pre-launch. Overlooking this pre-launch phase can easily jeopardise a successful debut. Often, this is triggered through limited funds, which may tempt a premature ICO to quickly gain traction. But remember, this is a risky strategy that should prompt efforts to secure more funds if possible. The aim is to secure committed early investors pre-launch, supported by a myriad of media and trust-building materials through a strong content marketing and PR campaign.
Preparing For The Token Sale
The key to success is to meet specific prerequisites before a private or public sale. This is imperative to help your project stand out and prime it for success. Focus a successful pre-launch marketing campaign for your project and its token to avoid hasty, on-the-go planning later on.
- Preparation: Address all the following points well before any sale to establish a solid foundation for your project.
- Pitch Deck Readiness: Articulate your project’s mission, vision, and values succinctly, offering potential high-net-worth investors a clear snapshot at first glance.
- ICO Marketing Strategy: Develop a clear ‘playbook’ detailing your available marketing activities and how/when to deploy them, including working with influencers, KOLs, launching social media campaigns, and crafting narratives.
- Leadership Personal Branding: Actively build your leadership team’s personal brands to elevate their credibility. This demonstrates their commitment and boosts investor confidence.
- Whitepaper Refinement: Meticulously craft your whitepaper to cover all aspects that investors need clarity on, such as tokenomics, distribution plans, and the legal compliance and security measures.
- Media Presence: Establish legitimacy through coverage in both crypto and mainstream media to impress and win over investors, even during the private sale stage.
- Investor Database Management: Maintain a well-organized database of potential investors within a CRM system for an effective outreach campaign. Ensure you always have options.
- Demo or MVP: Provide a working demo or minimum viable product (MVP) of your project as tangible proof of concept and operational viability.
- Community Engagement: Foster an active and growing community as a testament to investor interest and a critical element in attracting more investment. Set tangible KPIs based on the project’s goals and timelines.
- Branding and Media: Make sure your branding is impactful, and use shock-and-awe tactics in your media presence through podcasts, influencers, and news articles to captivate and broaden your audience.
- Community Advocacy: Motivate community advocates to promote your project upon launch, significantly enhancing your reach and market traction.
Final Thought
Do not overlook your pre-sale marketing efforts. They’re required to boost the success of almost any token launch. This is proven to enhance your project’s attention and traction where it counts, possibly doubling the odds of success against competitors. Remember, partnering with a Web3 marketing agency or Web3 PR agency skilled in ICO marketing can dramatically help navigate the complexities of an ICO.
For a partner to professionally support launching your token and ensure a successful market introduction, reach out to Guava Studio today.
Written by Callum Kennard, the Founder and Head of Content at Guava Studio, a rising firm that is rapidly gaining popularity. Previously, he served as Head of Content at NFT Plazas and played a key role in strategy and marketing campaigns at Switzerland’s leading blockchain solutions firm. Callum has developed marketing strategies and created content for some of the most prominent players in the Web3 industry. With firsthand experience of the industry’s highs, lows, and evolving trends, he is passionate about launching exciting projects to new heights.
>>> Book a discovery call for leading Web3 Marketing services <<<
