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Most Powerful Web3 Marketing Trends

7 Most Powerful Web3 Trends

Staying ahead of trends is vital to boost your project and stay ahead of the competition. This article will explore the key Web3 marketing trends for the summer of 2024.

1: Web3 Questing

At number 1, Web3 questing is one of the top Web3 marketing trends. Usually, as part of an airdrop campaign, users complete quests to earn points or tokens to finish the tasks given to them. These tasks may include joining a Discord server, following a social media account, or creating community content.

Questing gamifies community engagement and encourages early project involvement at a low cost.

2: Decentralised Advertising

Decentralised advertising uses blockchain to connect advertisers directly with publishers. Platforms like Coinzilla and Brave Ads target crypto and web3 audiences, ensuring ads reach the right people.

This method reduces the risk of shadow-banning or censorship seen in legacy advertising. If these platforms grow, they could lead to more transparent, efficient, and cost-effective advertising.

3: NFT Marketing

Despite NFT prices not bouncing back to 2021 bullrun levels as some had hoped, there are still amazing wins to be had for new and emerging projects. Take the recent Pixelmon NFT frenzy, for example.

Following its May 2024 token airdrop, Pixelmon’s in-game NFTs saw a 278.7% surge in trading volume, with 4,941 new sales and $1.36 million in daily transactions, raising the market cap to $35.47 million.

NFTs remain fantastic for creating community loyalty, generating hype, and building a following. This case study also highlights how well NFTs perform in tandem with a successful airdrop campaign. Without a doubt, NFT marketing remains one of the most popular web3 marketing trends. 

4: Decentralised Social Media

Decentralised social media is still new but growing fast. These platforms use blockchain to enhance privacy and security, addressing data breach concerns. Users control their data, fostering genuine engagement without algorithm manipulation.

Marketing on platforms like Farcaster, Lens Protocol, Mastodon, Steemit, Only1, and PixelFed targets the right audience with less competition. However, traditional social media like Twitter, Telegram, Instagram, and Discord remain essential for their reach and real-time feedback.

5: Influencer Marketing 

Influencer marketing strategy is still strong in Web3. Seventeen per cent of social media users bought a product based on an influencer’s recommendation, rising to 32% among Gen Z. The trend now is building long-term relationships with influencers.

Influencer campaigns grow discoverability, hype, and engagement. However, mismanagement can make or break a project. Working with a credible Web3 marketing agency is crucial for strategic influencer campaigns

6: Content Seeding 

Content seeding involves distributing content across platforms to generate buzz and engagement. It’s effective for ICO launches, ensuring visibility and attracting investors.

Success requires a consistent budget, skilled copywriters, and strong SEO expertise. These elements create compelling content that ranks well, reaches the right audience, and sustains interest, driving ICO success.

7: Virtual Reality

Virtual Reality (VR) will make waves in Web3 marketing, transforming how brands engage with audiences through immersive and memorable experiences. With the VR market projected to reach $92.31 billion by 2024, we can expect even greater strides ahead due to advancements like Apple’s Vision Pro headset. This technology allows brands to offer virtual product trials and experiences. For instance, Ikea’s VR app lets customers see home furniture. Metaverse platforms like Decentraland let users buy virtual real estate, seamlessly blending virtual and physical worlds.


Written by Callum Kennard, the Founder and Head of Content at Guava Studio, a rising firm that is rapidly gaining popularity. Previously, he served as Head of Content at NFT Plazas and played a key role in strategy and marketing campaigns at Switzerland’s leading blockchain solutions firm. Callum has developed marketing strategies and created content for some of the most prominent players in the Web3 industry. With firsthand experience of the industry’s highs, lows, and evolving trends, he is passionate about launching exciting projects to new heights.


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