What does Web3 mean for traditional marketing?
Callum Kennard
Web3 embraces decentralised, user- and community-focused internet experiences. We believe this shift will profoundly impact marketing long-term. It involves connecting with audiences through innovative channels beyond traditional methods. However, Web3 marketing isn’t just about adopting new technologies. It also involves deeply understanding blockchain, smart contracts, and tokenisation to facilitate direct, transparent interactions between brands and consumers.