What is the difference between Web3 and Web2 marketing?
Callum Kennard
Web3 marketing transcends traditional methods by utilising unique approaches and knowledge for onboarding Web2 users into Web3 and for existing Web3-native audiences. Web3 Marketing focuses on promoting emerging technologies, decentralised platforms, and user-owned data, starkly contrasting with Web2’s centralised systems where platforms control the data. This shift supports a more empowered and engaged user base in the marketing landscape.