What is the difference between Web3 and Web2 marketing?

April 17, 2024

written by Callum Kennard

Web3 marketing transcends traditional methods by utilising unique approaches and knowledge for onboarding Web2 users into Web3 and for existing Web3-native audiences. Web3 Marketing focuses on promoting emerging technologies, decentralised platforms, and user-owned data, starkly contrasting with Web2’s centralised systems where platforms control the data. This shift supports a more empowered and engaged user base in the marketing landscape.

Post written by

Callum Kennard

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Callum, a UK-based Content and Marketing Manager with over seven years of experience, specialises in marketing strategy and content, with deep expertise in Blockchain Technologies, Web3, and Crypto. As the founder of Guava Studio, now the go-to marketing agency for new Web3, crypto, and fintech projects, his work helped clients raise over $3.7M in investments within the first few months of 2024. Callum has also written market analyses and insights for top executives in major publications like Forbes, CoinDesk, and Cointelegraph.