What’s the difference between Web2 and Web3 marketing channels?
Callum Kennard
Web3 marketing channels primarily aim to onboard Web2 users and existing crypto-enthusiasts to Web3 platforms. While often utilising traditional Web2 tools, these channels prioritise engaging and expanding blockchain-informed communities. They emphasise transparency, decentralisation, and user empowerment, reflecting the core values and ethos of the Web3 audience, in contrast to Web2’s centralised control over data and content distribution.