How is Web3 marketing applied?

April 17, 2024

written by Callum Kennard

Web3 marketing merges deep cultural, technical, and community insights with traditional Web2 methods such as PR and SEO. It actively engages Web3-savvy audiences via forums, influencers, and community platforms. To boost reach and effectiveness, it also leverages referrals and traditional tactics

Post written by

Callum Kennard

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Callum, a UK-based Content and Marketing Manager with over seven years of experience, specialises in marketing strategy and content, with deep expertise in Blockchain Technologies, Web3, and Crypto. As the founder of Guava Studio, now the go-to marketing agency for new Web3, crypto, and fintech projects, his work helped clients raise over $3.7M in investments within the first few months of 2024. Callum has also written market analyses and insights for top executives in major publications like Forbes, CoinDesk, and Cointelegraph.