6 Tips for Working With an SEO Agency

Waiting on your SEO agency to deliver ROI can be as thrilling as watching paint dry, right? Interestingly, in the U.S., only 30% of small business owners are ready to vouch for their current SEO partners. But here’s the thing – organic traffic is the backbone of your online presence, with search engines funneling 93% of all web traffic.
So, what’s with the dissatisfaction? At the heart of it, there’s often a significant gap in understanding and communication about SEO. Not every agency tackles these challenges effectively. That’s why we’re here to share some straightforward advice on making your partnership with your SEO agency as productive as possible.

Set Small Milestones

A common challenge with SEO agencies is their struggle to set clear and achievable expectations. Often, the issue isn’t just agencies overselling and underdelivering; clients also need to maintain realistic ambitions. When starting a new  SEO campaign, it’s wise to aim for gradual, step-by-step enhancements to your website. These small gains, over time, can culminate in a significant boost in traffic.

Accelerate The Approval Process

Collaborating with an SEO agency is a reciprocal relationship. Your prompt approvals fuel the ongoing momentum of your SEO efforts. Often, SEO work involves refining aspects of your website’s interface, such as title headings and meta descriptions. Avoid stalling these crucial updates by maintaining consistent communication with your agency.

Question Backlinks

Given that the average cost per backlink stands at $361.44, it’s vital to ensure your investments are well-placed. Don’t hesitate to request data from your SEO agency regarding their backlink and guest post recommendations. While adopting an ‘organic’ backlink strategy might be more time-consuming—focusing on crafting high-quality content to naturally attract links and engaging in unpaid guest-post outreach—it’s often more sustainable. However, a combination of both paid and organic link-building tactics can yield quicker results.

Content Is King

Excellent content is SEO gold. In fact, 60% of marketers recognize inbound strategies (like blog content) as their most valuable lead generation source. Crafting content that’s worth sharing can catch Google’s eye and elevate your rankings. Producing top-quality content might necessitate contributions from your team, including the provision of necessary resources and data. It’s all about collaboration—great teamwork leads to top-notch content.

Patience Pays Off

SEO is a marathon, not a sprint. It takes on average 3-6 months of work before companies start reaping the rewards. Impatience for immediate results will lead to a neverending game of SEO agency swap and a great waste of valuable time. SEO work takes time to land, and its better to start sooner, rather than later

Choose the Right SEO Agency

let’s tackle a fundamental truth: finding the right SEO agency is akin to the dating world. You wouldn’t compromise on a partner who lacks communication skills, doesn’t keep you in the loop, or struggles with the ever-changing landscape of Google’s algorithms! Choose an SEO agency that values transparency and offers regular updates, ensuring you’re always in the know.

Elevate your SEO with Guava Studio. Contact us now for impactful strategies and real results.